What is Programmatic SEO? A 2023 Guide To Getting Started

Digital marketing tends to get more competitive, and SEO continues to become increasingly complex with each passing year. This is why programmatic SEO has become quite popular among companies looking to increase website organic traffic without sacrificing time and effort. Therefore, if you want your company to stand out, you should consider using this content creation strategy for search engine optimization.

In this article, we will give you a brief about what programmatic SEO is and how you can implement it to boost organic search traffic.

What is Programmatic SEO?
Programmatic SEO or pSEO for short, is a process to automate and scale your content creation by generating hundreds or thousands of landing pages using templates that can dynamically insert data from a dataset. Programmatic SEO aims to drive traffic to your website and rank organically on search results on low-competition/long-tail keywords.

In simple terms, building landing pages from a spreadsheet to rank higher in Google search results. With pSEO, you can automate content creation to rank for low-competition organic keywords. This results in generating high-quality traffic to your website, getting as many people as possible to click on your links, and then redirecting your website visitor to your homepage or pricing page.

It’s also a means to avoid the time-consuming process of building and optimizing individual page. It is less about authoritative, informative, or excellent content and more about generating a positive user experience and high-volume landing pages with transactional intent.

Now that we’ve piqued your interest, let’s take a look at why you should use a programmatic SEO strategy.

What are the benefits of programmatic SEO?
With programmatic SEO strategies, you can capture hundreds and thousands of niche search results and business searches. There’s also the possibility of automating the most painful part of SEO i.e, create content.

A good example of pSEO in action is on sites like TripAdvisor. Leveraging this SEO technique, the company has been able to create landing pages for everything travel-related.

When someone searches for a travel-related keyword like “Things to do in London”, there’s a high probability that TripAdvisor has produced a landing page that captures those searchers from search engines to their website.

Another advantage pSEO has is that it helps with publishing 100s or 1000s programmatic pages at scale. Still using TripAdvisor as an example, we discovered that most info on their site are grouped under topic types like “Things to do”, “Restaurants to visit”, “Airlines”, or “Hotels”.

For instance, if someone tries to run a search for Amsterdam, Tripadvisors will serve pages that cut across all topic types, just as seen in the image below: